How exercise you create a Snapchat Geofilter for your event? Yous might be surprised at how like shooting fish in a barrel it tin be.

Past the end of this article, yous'll not only know how to create your own Geofilter, simply also much they cost, and how to make certain Snapchat doesn't reject it.

Why Use Geofilters?

A Geofilter is a Snapchat filter tied to a specific location. Attendees swipe through and add them to their photos and videos.

Snapchat Geofilter

They are a great improver to any event. Not only will your Snapchat using guests savor them, just everyone who views your guests' Snaps (their posts on Snapchat) will learn about your event or brand.

How to Create a Geofilter

To get started you'll want to visit the Snapchat website.

Snapchat Geofilter

You lot'll see the option to upload your ain design, or design one online. If yous'd like to design information technology from scratch using a tool similar Photoshop or Canva, use these parameters:

  • 1080 10 1920 pixels
  • File size under 300 KB
  • Saved as PNG file with a transparent background

In one case yous've created your design you can upload it to the page. Fifty-fifty the nigh experienced designers might enjoy the ease of using Snapchat'due south design tools!

Offset past looking at the theme options:

Snapchat Geofilter

Each theme will have you to a dissimilar gear up of templates. Yous tin can also cull a blank template.

Snapchat Geofilter

Subsequently choosing a template you can modify it by selecting Colour, TEXT or ELEMENTS. Clicking through the color choices changes the entire scheme of your Geofilter.

Your first consideration should be to cull colors that work well together, followed by colors that fit your event, brand or theme.

When you are happy with the colors, click Text to edit what appears on the screen. You can click on existing text to move, rotate or delete it, and apply the tools on the right to change the typeface, alignment, colour and more.

Snapchat Geofilter

Double-click on any text to edit the verbiage. If you lot want to add more than text, click the +Text push. Below you'll see how I inverse the text from the original template.

Snapchat Geofilter

If you want to test how your Geofilter will work with an prototype, click the arrows on either side of it.

Snapchat Geofilter

If you want to add an paradigm created somewhere else, such as a logo, you can click on ELEMENTS and upload it to your projection. Make sure to but use images for which you own the rights.

In one case your Geofilter looks the way yous want it, click Preview on the lower right to see how it volition look on a phone.

Snapchat Geofilter

If everything looks the way you lot want, click Next. On this screen you lot'll choose the dates and times yous want your Geofilter to exist active.

Snapchat Geofilter

After a $v minimum, the longer information technology is agile the more information technology volition cost. If your upshot runs multiple days, consider scheduling them separately for each solar day to avoid paying for hours when no ane is there.

The minimum time for a Geofilter is one hour, and the maximum is 180 days. If you are interested in having one available longer, you lot tin buy an almanac plan.

After your dates and times are set, click Side by side. Now you will choose the area the Geofilter will cover. Begin by typing the venue proper name in the Search bar at the tiptop.

Snapchat Geofilter

Select your venue. If your venue is not listed in Google, type in the address and hit enter. The green area shows the default geofence, a virtual contend around the area your Geofilter will be active.

Snapchat Geofilter

Zoom in and elevate the edges to set your geofence. In about situations, the bigger your geofence, the more than the Geofilter will price. A few things to consider:

  • Do you desire to cover the entire venue, or is your outcome in simply function of the venue?
  • Should the parking lot be covered and then people can use it while taking breaks outside or waiting in line?
  • If your event is a drop-in affair, consider roofing areas nearby to draw in newcomers.

Your geofence needs to be a minimum of 20,000 square feet, and tin can be upwards to fifty Million Square feet (which is bigger than Primal Park in New York Metropolis).

Equally you adjust the geofence, you'll run across the foursquare footage and the cost change in the upper left corner.

Snapchat Geofilter

In add-on to the size of your geofence and the elapsing that your Geofilter volition be active, the cost volition be based on the population density of your location. Covering our headquarters of over 60,000 square feet for a full 24 hours is $v. Meanwhile, a few miles up the freeway at CenturyLink field, a similarly sized Geofilter is over $700!

Snapchat Geofilter

In some of my tests, nosotros discovered the dates you lot cull can bear upon the cost every bit well.

When you are happy with your geofence, click Next. If you lot haven't logged into your Snapchat business relationship all the same, you lot will need to now.

Snapchat Geofilter

Complete the information on this page, including payment info, and your Geofilter will be submitted to Snapchat. They ordinarily approve Geofilters within a day and sometimes within an 60 minutes. Considering it could be rejected, I'd propose submitting it every bit early as possible. Then you'll have time to fix it and resubmit before your event.

You tin also create Geofilters on a mobile device in the Snapchat app.

Snapchat Geofilter

Making Sure Snapchat Geofilters Are Approved

Snapchat's submission guidelines for Geofilter approving are pretty straight frontwards. On that last page you lot'll choose if the Geofilter is for personal or business use.

Personal Geofilters can't contain any branding, business organization names or logos. They are commonly used for weddings, altogether parties and other personal events.

Concern Geofilters must include a business organisation name and yous can utilise logos.

The following can not exist used on Geofilters:

  • Anything y'all don't own the rights for
  • Photos of people (but you can use Snapchat'southward Bitmojis)
  • Phone numbers
  • Email addresses
  • Website URLs
  • Snapcodes
  • Download instructions
  • Social media usernames
  • Hashtags
  • Personal data

There is more fine print, just those are the basic guidelines.

Conclusion

Now that you know how to create a Snapchat Geofilter, how will yous utilize them? Become artistic! You might even consider using them at an outcome that isn't yours! Yous could create a Geofilter to promote your outcome and have information technology up during a similar event that takes place weeks earlier.


Demand assistance with your Snapchat Geofilter, or whatsoever other social marketing for your event? Contact usa.